Our Mission

Everyone can love the hair they have if they have the right curl care. With the highest quality, food inspired formulas, our products are made with all the things curls love, and none of things they hate.

 

Curlsmith believes that curls don’t have to be complicated which is why we’re on a mission to take the guesswork out. We’re here to help you on your curl journey whether you have the loosest of waves to the tightest of coils or anything in between.

 

Work It

When it comes to your curls, it’s just gotta work. At Curlsmith we always put performance first. Every single one of our professional grade formulas has been rigorously tested for quality, performance and safety, and put through its paces by our picky panel of expert curlfriends before launch. This ensures we always bring you ‘wow’ results, without compromising on ingredients.

 

Make it Personal

We get that your curls are as unique as you are. With so many factors at play, from hair

texture, density and porosity, to health, hormones and seasonal changes, it can be hard

to know where to start. We’re here to help you on every step of that journey. Check out the

articles in Curl Advice, take the Curl Quiz for your own personal recommendation, seek inspiration on our Instagram, Facebook, Youtube and TikTok channels, or send us an email at hello@curlsmith.com.

 

Gently Does It

All our products are carefully designed to feed the needs of curly hair and they’re jam packed with delicious superfoods. We’ve removed ingredients that can be too harsh on curls

including silicones, sulphates, parabens, mineral oils, DEAs, drying alcohols, artificial dyes and phthalates. All products follow rigorous testing and comply both with FDA regulations and stricter EU rules.

 

Everyone’s Invited

We believe everyone should feel heard, respected and welcome. We know that varied

perspectives lead to better solutions, better services and ultimately a better world. Curlsmith is for everyone, and makes products for every curl, wave or coil type regardless of skin colour, gender, sexuality, race or religion.